Best email marketing tools for small business free 2025 in today’s digital-first world, email marketing remains one of the most powerful & cost-effective ways for short businesses to connect with their audience. With the right email marketing tool, even the smallest businesses can create professional campaigns, automate communications, and grow their customer base—all without breaking the bank.
The good news? Many email marketing platforms offer free plans tailored to the needs of small businesses. In this article, we’ll explore the best email marketing tools for small business free 2025, highlighting their features, limitations, and what makes each one stand out.
Best Email Marketing Tools for Small Business Free 2025: A Step-by-Step Guide
1. MailerLite – Best All-in-One Tool for Beginners
Free Plan Limitations:
- Up to 1,000 subscribers
- 12,000 monthly emails
- Includes automation, landing pages, and basic templates
Why it’s great:
MailerLite is known for its clean interface, powerful features, and generous free plan. It offers everything from drag-and-drop email builders to automated workflows and landing pages—all within the free plan.
Pros:
- Intuitive user interface
- Automation included on free plan
- No MailerLite branding in emails
- Responsive customer support
Cons:
- Some advanced templates are only attainable on paid plans
- Limited email sends compared to competitors
Best for: Small business owners new to email marketing who want a bit of everything without a steep learning curve.
2. Brevo (previously Sendinblue) – Best for Transactional Emails
Free Plan Limitations:
- Unlimited contacts
- 300 emails per day (9,000 per month)
- Includes SMS marketing, chat, and transactional emails
Why it’s great:
Brevo (formerly known as Sendinblue) combines marketing automation with CRM tools, making it ideal for businesses that also send transactional emails like order confirmations or password resets. It’s a rare tool offering both marketing and transactional capabilities in one.
Pros:
- Supports SMS and transactional emails
- CRM features included
- Advanced email automation
- GDPR-compliant and secure
Cons:
- Daily email cap
- Limited templates on the free plan
Best for: E-commerce stores and service-based businesses that rely on both marketing and transactional emails.
3. Mailchimp – Best for Branding and Design Tools
Free Plan Limitations:
- Up to 500 subscribers
- 1,000 monthly emails
- Basic templates and forms
- 1 automated journey
Why it’s great:
Mailchimp has long been a favorite for small businesses due to its design pliability & user-friendly interface. In 2025, its free plan is more limited than in previous years but still powerful enough for very small lists and occasional campaigns.
Pros:
- Great email and landing page designs
- Built-in creative assistant for branding
- Simple automation and reporting
- Strong A/B testing features
Cons:
- Smaller contact and send limits
- Heavier branding on free plan emails
- Upsells can be intrusive
Best for: Businesses focused on polished branding and visually appealing emails.
4. Moonsend – Best for Automation at No Cost
Free Plan Limitations:
- Up to 1,000 subscribers
- Unlimited emails for 30 days (then reverts to limited features)
- Automation and segmentation features included
Why it’s great:
Moonsend is a lesser-known gem that offers robust marketing automation even in its free trial. While the free plan is technically a 30-day trial, it’s an excellent way to evaluate a tool that could scale with your business.
Pros:
- Advanced automation workflows
- Easy-to-use interface
- Powerful segmentation and personalization tools
Cons:
- Free version is a limited-time trial
- Smaller template library
- Fewer integrations than bigger platforms
Best for: Business owners looking to test automation-heavy strategies before committing to a paid plan.
5. Benchmark Email – Best for Facile Email Campaigns
Free Plan Limitations:
- Up to 500 subscribers
- 3,500 emails per month
- Drag-and-drop editor and basic automation
Why it’s great:
Benchmark Email is a straightforward platform that lets users get started quickly. Its clean dashboard and responsive design options make it ideal for those looking to send newsletters or simple campaigns.
Pros:
- Very easy to use
- Responsive templates
- Real-time editing
- GDPR compliant
Cons:
- Limited automation features
- Fewer templates than Mailchimp or MailerLite
Best for: Small businesses that want to send quick, attractive newsletters with minimal fuss.
6. HubSpot Email Marketing – Best of Integration with CRM
Free Plan Limitations:
- 2,000 emails per month
- Contact storage via HubSpot Customer relationship management (up to 1 million contacts)
- Limited templates and automation
Why it’s great:
HubSpot offers a generous free CRM and its email marketing tool integrates seamlessly with it. This makes it perfect for small businesses already using or planning to use a CRM.
Pros:
- Includes powerful free CRM
- Great contact management and segmentation
- Integration with HubSpot tools (sales, service, etc.)
Cons:
- Limited email customization on free plan
- Automation tools are basic unless upgraded
Best for: Service-based businesses managing customer relationships and lead nurturing.
7. Zoho Campaigns (ZC) – Best for Exist Zoho Users
Free Plan Limitations:
- Up to 2,000 contacts
- 6,000 emails per month
- Includes templates, signup forms, and basic reports
Why it’s great:
If you’re already use Zoho products like Zoho Customer relationship management, Zoho Campaigns fits perfectly into your ecosystem. Even on the free plan, you get access to helpful tools like pre-designed templates and signup forms.
Pros:
- Great for Zoho suite users
- Strong reporting and analytics
- Multiple integrations and API access
Cons:
- Interface can be a bit clunky
- Limited templates and automation
Best for: Businesses al-ready invested in the Zoho ecosystem.
Key Takeaways: Choosing the Right Tool
| Tool | Best For | Subscribers (Free) | Email Sends |
|---|---|---|---|
| MailerLite | Beginners | 1,000 | 12,000/month |
| Brevo | Transactional + SMS | Unlimited | 300/day |
| Mailchimp | Design + Branding | 500 | 1,000/month |
| Moonsend | Automation | 1,000 (Trial) | Unlimited (30 days) |
| Benchmark Email | Simplicity | 500 | 3,500/month |
| HubSpot | CRM Integration | Unlimited (via CRM) | 2,000/month |
| Zoho Campaigns | Zoho Users | 2,000 | 6,000/month |
Final Thoughts
Best email marketing tools for small business free 2025 doesn’t have to cost a fortune, especially. Whether you need basic newsletters, advanced automation, or CRM integration, there’s a free tool that fits your needs. The best email marketing tools for small business free 2025 approach is to start small, test different platforms, and upgrade only when your email list and business needs grow. By leveraging these free tools wisely, you can build meaningful relationships with your audience and drive consistent growth.
