Top 10 email marketing software for small businesses in Australia continues to be one of the most effective and budget-friendly digital marketing strategies for small businesses. Whether you’re looking to build customer loyalty, promote products, or drive traffic to your website, the right email marketing platform can make all the difference.
For small businesses in Australia, selecting software that suits local business needs—like ease of use, compliance with privacy regulations, local support, and integration with other tools—is critical. Here’s a curated list of the top 10 email marketing software for small businesses in Australia platforms ideal for small businesses in 2025.
Top 10 Email Marketing Software for Small Businesses in Australia: Step-by-Step Guide
1. MailerLite
- Best for: Budget-conscious small businesses and startups
- Price: Free plan available; paid plans start from AU$17/month
Why it stands out:
MailerLite is a powerful yet simple tool that’s perfect for small businesses. It offers automation, responsive templates, segmentation, and landing page creation—all within an intuitive interface. The free tier allows up to 1,000 subscribers & 12,000 emails per months, making it a popular choice for startups.
Pros:
- Clean, beginner-friendly interface
- Strong automation features
- Affordable pricing
Cons:
- Limited templates on the free plan
- Fewer integrations than some competitors
2. ActiveCampaign
- Best for: Advanced email automation and CRM integration
- Price: Plans start at around AU$39/month
Why it stands out:
ActiveCampaign is more than just email marketing—it’s a full CRM and automation powerhouse. Small businesses that want to take their automation to the next level will appreciate its customer journey mapping and sales automation tools.
Pros:
- Deep automation capabilities
- Built-in CRM
- Excellent customer support
Cons:
- Steeper learning curve
- Slightly higher price point
3. Campaign Monitor
- Best for: Beautiful email design and local support
- Price: Starts at AU$15/month
Why it stands out:
Based in Australia, Campaign Monitor offers an edge for local businesses through regional support and compliance with Australian privacy laws. It shines in its design capabilities with a drag-& -drop builder & customizable templates.
Pros:
- Australian-based company
- Visually stunning email templates
- Easy-to-use interface
Cons:
- Limited automation in lower-tier plans
- Higher cost at scale
4. Sendinblue (now Brevo)
- Best for: All-in-one marketing platform
- Price: Free tier; paid plans from AU$35/month
Why it stands out:
Sendinblue, now rebranded as Brevo, is great for small businesses needing more than email marketing. It includes SMS marketing, CRM, live chat, & marketing automation. It’s a great value for businesses wanting a unified tool.
Pros:
- Includes SMS and chat features
- GDPR-compliant
- Unlimited contacts even on lower plans
Cons:
- Daily sending limits on free plan
- Reporting could be more advanced
5. Moosend
- Best for: E-commerce and small business automation
- Price: Starts around AU$12/month
Why it stands out:
Moosend offers robust automation, e-commerce integration, and advanced analytics for a very reasonable price. It’s a solid option for Aussie businesses looking to nurture leads and build detailed workflows without breaking the bank.
Pros:
- Affordable and scalable
- Great for e-commerce integration
- Powerful automation features
Cons:
- Smaller template library
- Customer support only via email/chat
6. Constant Contact
- Best for: Local service providers and event marketers
- Price: From AU$35/month
Why it stands out:
Constant Contact is known for its ease of use and event management features, making it a great choice for small businesses that host webinars, workshops, or local events. Its list-building tools are also very beginner-friendly.
Pros:
- User-friendly
- Event marketing features
- Excellent support
Cons:
- Limited automation options
- Fewer design customization options
7. ConvertKit
- Best for: Content creators and bloggers
- Price: Free for up to 1,000 subscribers; paid plans from AU$17/month
Why it stands out:
ConvertKit is built for creators—think coaches, writers, artists, and educators. With a focus on automation and simple segmentation, it’s ideal for businesses with growing email lists and a storytelling approach to marketing.
Pros:
- Excellent automation workflows
- Tag-based subscriber system
- Clean interface
Cons:
- Not ideal for traditional e-commerce
- Design features are quite basic
8. Benchmark Email
- Best for: Businesses needing multilingual support
- Price: Free tier available; paid from AU$23/month
Why it stands out:
Benchmark Email offers a polished platform with multilingual support, making it ideal for multicultural Australian businesses. It also offers basic automation and a straightforward email builder.
Pros:
- Multilingual platform
- Easy-to-use editor
- Real-time editing collaboration
Cons:
- Limited A/B testing options
- Automation is basic in free plan
9. GetResponse
- Best for: Comprehensive marketing solutions
- Price: Starts at AU$22/month
Why it stands out:
GetResponse combines email marketing (EM) with landing pages, webinars, and even a website builder. It’s great for small businesses looking to centralise their marketing activities under one roof.
Pros:
- All-in-one platform
- Webinar and landing page tools
- Advanced segmentation
Cons:
- Slightly more complex setup
- Some features locked behind higher tiers
10. HubSpot Email Marketing
- Best for: Businesses already using HubSpot CRM
- Price: Free for up to 2,000 emails/month; paid plans scale with CRM tiers
Why it stands out:
HubSpot’s email marketing tool integrates directly with its free CRM, giving small businesses access to detailed contact insights and behavior tracking. Ideal for companies looking to align email with sales and service.
Pros:
- Seamless CRM integration
- Smart segmentation
- Rich analytics
Cons:
- Limited functionality on the free tier
- Pricing scales quickly
Final Thoughts
Choosing the right top 10 email marketing software for small businesses in Australia depends on your business goals, technical skills, and budget. For many small businesses in Australia, key factors include local support, integration options, and ease of use. Here’s a quick summary:
| Tool | Best For | Starting Price |
|---|---|---|
| MailerLite | Simplicity & affordability | Free |
| ActiveCampaign | Advanced automation | AU$39/mo |
| Campaign Monitor | Design & local support | AU$15/mo |
| Sendinblue (Brevo) | All-in-one marketing | AU$35/mo |
| Moosend | E-commerce & automation | AU$12/mo |
| Constant Contact | Events & local services | AU$35/mo |
| ConvertKit | Content creators | Free |
| Benchmark Email | Multilingual businesses | AU$23/mo |
| GetResponse | All-in-one solution | AU$22/mo |
| HubSpot | CRM integration | Free |
Take advantage of free trials and demos where possible to find the best fit. Whether you’re just starting your email journey or ready to scale, these tools offer something valuable for every top 10 email marketing software for small businesses in Australia.
